Rebel Rebel (English edition)

Enter the new way of thinking in this digital era: Music Thinking

Geert Van Mol, former Chief Digital Officer at Belfius, urges leaders to think like rock stars and act like digital rebels. In a world where AI evolves at lightning speed, old-school leadership and siloed thinking are obsolete. The future isn’t a plan—it’s a rhythm. Rebel Rebel is Van Mol’s bold manifesto, blending the soul of music with the urgency of digital transformation. Drawing on the inspiration of many innovative artists and hits like Born to Run and Harder, Better, Faster, Stronger, he introduces Music Thinking: a creative compass with which teams jam, tune, and perform live together. Companies must act like bands—cross-functional, boundary-pushing, constantly reinventing to build a new ambitious digital sound with a rebel mindset. Or, as Van Mol tends to say, every company needs a good dose of David Bowie.